Sales strategy, playbooks & AI workflows
Build the foundation for more predictable sales.
Rece Labs helps small businesses early-stage startups, and established sales orgs build repeatable sales processes in the modern era, with practical playbooks, and AI workflows that give reps more time to sell.
We start by understanding your business, then shape the approach around your sales model, goals, and constraints.
Tell us what you’re looking to fix. We’ll respond within one business day.
One strong month shouldn’t leave you guessing about the next.
Revenue goes up, then down. The pipeline looks healthy, but the forecast keeps moving. Reps spend time chasing deals that aren’t qualified, while CRM updates fall behind.
We call those monthly swings “shark tooth syndrome.” The answer starts with understanding what’s driving them.
A pipeline you can make decisions from
Establish clear qualification standards and sales stages so your team knows what evidence a deal needs before it belongs in the forecast.
A playbook your reps can actually use
Define what needs to happen at each stage, which questions to ask, and who needs to be involved in the buying decision. Give reps a shared standard they can believe in while leaving room for their individual strengths.
More time for selling
Use AI and automation to support call preparation, transcript review, and follow-up workflows. Surface missing information and next steps, with "Human In The Middle" processes for people reviewing the output and guiding decisions, without producing "AI Slop".
Our approach
Build the racetrack ahead of the the race car.
What looks like a sales execution problem may start with the sales model, marketing, or a workflow that makes the right actions harder than they need to be.
Rece Labs looks at the foundation first. We distinguish what’s broken from what needs adjustment before recommending a framework or tool.
1. Understand the business
Examine where you are today, what you’re trying to achieve, and where work or deals get stuck. Identify the underlying issues and the constraints any solution needs to respect.
2. Build around your sales model
Create tailored playbooks, qualification standards, and supporting workflows. Put AI to work where it can reduce manual effort and help reps prepare, review, and act on better information.
3. Help the changes take hold
Support implementation and team adoption, then measure, report, and refine. For ongoing support, fractional sales leadership provides continuity as the business and team evolve.
Engagements can focus on a defined need or include ongoing leadership. We’ll agree on the scope together.
About Rece Labs
Experienced leadership. A practical approach.
Rece Labs is built around a simple philosophy: clear standards and strong processes should help salespeople use their strengths.
Our standard for consultants is 15–20 years of sales leadership experience, with preparation in the Rece Labs framework. We shape that framework around each client’s business, rather than asking every business to follow the same script.
The goal is a sales team that understands what to do, why it matters, and how to keep improving and evolving with changing markets.
What’s the sales problem you need to fix now?
Tell us a little about your business and the outcome you’re working toward.
Our first consultation focuses on understanding the challenge and whether Rece Labs is the right fit. You’ll leave with a clearer perspective and a useful next step. If another approach looks more appropriate, we’ll do our best to point you in the right direction.
We’ll respond within one business day.
Mailing address
3780 Kilroy Airport Way, Suite 200
Long Beach, CA 90806